The Evaluator Pitch

When you are at a networking event, mingling with friends or discover you know somebody who knows somebody who’s able to help you take your company to the next level, you’ll inevitably hear a variant of one of these two questions: “So, what do you do?” or “What exactly is your company about?”


This is the perfect opportunity, not necessarily to “sell” your business but critically, to make people want to know more. The infamous “Elevator Pitch” was created for just such an occasion.

An elevator pitch is a conversation or an ice breaker that should lead to a more detailed dialogue about the functionality and speciality of you and your company. Typically, you have just 60 seconds to leave an exciting, impactful and meaningful impression. So make every one count!

I have FIVE easy tips to make your elevator pitch stand out. I’m going to leave you with the first one today and share the others with you over the next couple of weeks.

1. Ask, Listen and Learn

Work out if they have a business need that your company can address then start your elevator pitch by responding quickly and intelligently. Engage them. Feed back to them their key business need and address it right away, outlining how your company can support theirs.

2. Blow your own trumpet

If you don’t who will? If you have worked with some big name brands/company/people already, shout about it. If you’ve worked with the competitors of the person that you are pitching to, don’t be afraid to tell them. It shows your credibility.

3. Leave them wanting more!

Elevator pitches are meant to be short, so don’t try to pack in too much. Hook them with a teaser, give them an overview, explain briefly why you are best suited for the task. The secret sauce should be saved for later! All you are required to do is be able to confidently broadcast that you know exactly what you’re doing.

4. Have a call to action

You made this pitch for a reason, right? Let your goals be known. It’s vital that within those 60 seconds you say what you are looking for – is it new clients? Is it help with a particular aspect of your business? Do you want personal recommendations from satisfied customers

5. Be natural

Get comfortable with your pitch. Practice it in front of the mirror or to a trusted associate, so that you know it off by heart and can respond quickly and easily to any questions. Although you don’t want to sound like a machine, it’s important to feel confident and comfortable with what you are say. Make sure your passion and commitment comes through. Most of all, relax! If you stumble that’s fine. Just smile and start again.

I hope you can make use of these five golden nuggets but if you need help, call me. Ali Unlimited can help and support your business.

Alison Penfold

Joining up the dots for you ..... often creating calm out of chaos.

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