I keep getting asked about LinkedIn so let’s explore …..

At any event I attend, I can guarantee I will be asked about LinkedIn and generally the first question is: “Can it really help my networking?”  I invariably respond with: “LinkedIn is not merely a vehicle for networking – in a way it’s a vehicle to help you keep track of the success of your own networking.”

If I were to say to you: “It’s your professional rolodex” how many people would know what I was talking about?!  Your online activities are truly driven by your offline successes while networking.

When you step away from the office and attend networking events, you are always building much-needed connections.  It is absolutely true that people buy from people they know, like and trust.  Networking events are therefore ideal for fledgling business owners who are ready to start growing and developing their businesses.  Without them, it would be very difficult to develop useful, productive, professional relationships.

When you have attended a networking event and collected a stash of business cards, don’t waste the opportunity!  Get straight onto LinkedIn, look up all those new people you have just met and send each one a short message asking them to connect with you (not forgetting to remind them where you met). Each time you have some news about your business post it on LinkedIn, so your contacts get to hear about what your business is doing.  When you stop and think about it, you’ll be surprised by how much you have to shout about and although it’s a truism, success really does breed success.

LinkedIn is there to help support you and to expand your contacts. You will be amazed by who knows whom!  I have always believed that if you haven’t physically met a person you shouldn’t randomly try to connect with them on LinkedIn.  There is an etiquette to follow – but I’ll save that for another blog!

If Ali Unlimited can be of any help to you with your LinkedIn account please do get in touch and we’d love to hear from you so please do leave a comment.


Alison Penfold

Joining up the dots for you ..... often creating calm out of chaos.

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