Ali’s third blog
Building Relationships Great! You have attended a networking event and talked to other business owners. You have collected business cards and/or contact details and you want to know more about their businesses. DON’T put them in a drawer thinking: “I really ought to follow up on that”. DO make time the next day to capitalise on your new contacts with the following highly effective strategy, commonly known as a 1-2-1 (one-to-one).
- Pick up the phone and your new contact for a coffee
- Arrange a mutually convenient time and place
- Meet up and talk
- Make sure you spend half the time talking about your business and half the time talking about the other person’s business
- Listen to what they have to say
You never know when your new contact may refer others to you, buy directly from you, or talk positively about you and your business to other decision-makers. These are all possibilities for you to increase your sales and become better known in your business community.
It may seem old-fashioned, but building solid, professional relationships with other business owners is a sure-fire route to success. It has been shown time and again that people buy from people they know, like and trust, and that is exactly what the 1-2-1 is all about.
If you need help getting started, call me. I would be delighted to introduce you to some of the networking groups I belong to.
Remember – people buy from people they know, like and trust.