Ali’s fourth blog

Golden Nugget

I want to share with you a useful little nugget about social media. If you’re not using it, you’re missing out on a huge opportunity to talk to your target audience – get online today!


More and more of us are turning to the internet for shopping, business and accessing services. It’s quick and it’s convenient.  There is an argument from small business owners, particularly sole traders, that if they aren’t actually working, then they aren’t being paid.  While this is technically true, with clever organisation, it shouldn’t take more than 30 minutes a day for you to keep your finger on the digital pulse. You can post a message of your own and comment on others’ which in turn encourages others to comment and start a conversation.  This helps to raise your profile in your business community and sometimes further afield.


Keep messages short, light and informative. Here is an example for a hairdresser: “Morning all.  In need of a little “me” time?  Unexpectedly need your hair washed and styled today? I have a gap between (put the time in) please call me on (phone number)”.  Or perhaps, for a plumber: “Coming to the end of a big contract, will shortly be available for smaller domestic jobs.  Desperate to get your washing machine plumbed in properly?  Been promising yourself an outside tap? Please call me on (add phone number)”.


Getting to grips with social media is not hard.  All it needs is a little time and thought to make it work for you.  If you need a push to get started, call me and I’ll gladly help.

Alison Penfold

Joining up the dots for you ..... often creating calm out of chaos.